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On 29th May 2020, the Ethical Packaging Charter Foundation is established.The Foundation is named after the Ethical Packaging Charter, created in 2015, from a shared idea between Edizioni Dativo and the Milan Polytechnic, which has resulted in a document of 10 Values which aim to drive the packaging towards a more responsible future

Each year, each of us comes into contact with at least 8000 packages. It is a powerful tool, more than is often considered.

In recent years, packaging has found itself at the center of profound transformations, intertwined with increasingly evident environmental crises, growing geopolitical tensions, a progressive redefinition of economic models, and the acceleration of technological innovation.
Alongside an overall scenario of increasing uncertainty, the European regulatory framework no longer intervenes solely to correct the most evident effects of established practices, but instead pushes for a reconsideration of assumptions, priorities, and decision-making approaches that have long remained implicit. In this context, the PPWR acts as an interpretative lens, making visible the consequences of design choices across time and space. It directs attention to what is being done, to how decisions are made, to the actors involved, and to the distribution of responsibilities, costs, and benefits within complex systems.

Continuing to reason in terms of isolated optimizations or specific, punctual responses therefore proves insufficient to address the complexity at stake. Packaging can no longer be regarded as a neutral element or merely a functional support, but rather as an artifact capable of shaping production practices, market logics, and patterns of use, with repercussions that affect the environment, social contexts, and territories.