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On 29th May 2020, the Ethical Packaging Charter Foundation is established.The Foundation is named after the Ethical Packaging Charter, created in 2015, from a shared idea between Edizioni Dativo and the Milan Polytechnic, which has resulted in a document of 10 Values which aim to drive the packaging towards a more responsible future

Each year, each of us comes into contact with at least 8000 packages. It is a powerful tool, more than is often considered.

In today’s world, marked by profound social transformations, environmental crises, and increasingly rapid technological innovation, packaging too is called upon to evolve. At the heart of the debate – and of new European directives such as PPWR – lies the urgent need to rethink packaging in a sustainable, transparent, and responsible way. In this context, “Smart Packaging” can serve as a strategic lever to combine technology, responsibility, and systemic evolution.
We are living in a time when the urgency of change permeates design choices, production sectors, and everyday actions. In this scenario, packaging—still often dismissed as a symbol of waste or pollution—can no longer be seen as a mere accessory to be quickly discarded. On the contrary, it represents a crucial node in the goods system, both from a production and a cultural perspective.