Packaging has to be:
The voice of the Foundation
Number 1, January 2025
Number 6, November 2024
Packaging is everywhere
Each year, each of us comes into contact with at least 8000 packages. It is a powerful tool, more than is often considered.
[about us
On 29th May 2020, the Ethical Packaging Charter Foundation is established.The Foundation is named after the Ethical Packaging Charter, created in 2015, from a shared idea between Edizioni Dativo and the Milan Polytechnic, which has resulted in a document of 10 Values which aim to drive the packaging towards a more responsible future
Why support us
The Packaging Ethics Charter reiterates that we are all subjects involved in a system for the design, production, use, consumption and reuse of packaging. The Ethical Packaging Charter reminds us that in respecting the role of each subject it is essential to put the consumer at the center.
Our Projects
The Ethical Packaging Charter Foundation supports projects to stimulate a serious reflection on responsible, balanced and transparent packaging; to guarantee valuable professionalism to the supply chain and educate the new generations; to promote guidelines and tools to support safe, ethical and sustainable innovation.
Stories of Ethics
Packaging, as we know, has evolved over time from a simple protective wrapper to a critical element in a product’s life cycle. Beyond protecting and preserving, packaging has transformed into a powerful communication tool, serving functions that range from enticing purchases to providing information about both the contents and the container. Additionally, it acts as an essential interface to facilitate interaction with the consumer. In this ongoing evolution, Artificial Intelligence (AI) is emerging as a driving force, capable of revolutionizing the way we design, produce, and consume packaged products. But what are the ethical implications of this revolution? AI offers powerful tools for developing innovative and customized packaging: from smart packages that monitor food freshness and alert consumers in case of spoilage to packaging with tailored messages and augmented reality experiences that provide unique interactions with the product. Advanced algorithms analyze vast amounts of data on consumer preferences, consumption habits, and even social media behavior, aiming to create optimized solutions that enhance product appeal. However, this increasing level of personalization raises numerous concerns, particularly regarding privacy and the genuine freedom of consumer choice. It is essential to consider the risk of manipulation through hyper-personalized packaging, which could subtly influence consumer decisions. Moreover, the use of AI without proper safeguards might lead to algorithmic discrimination, unintentionally excluding certain consumer segments or reinforcing gender, ethnic, and other stereotypes. Therefore, it is crucial to develop ethical, transparent, and inclusive algorithms and promote the responsible use of AI.