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On 29th May 2020, the Ethical Packaging Charter Foundation is established.The Foundation is named after the Ethical Packaging Charter, created in 2015, from a shared idea between Edizioni Dativo and the Milan Polytechnic, which has resulted in a document of 10 Values which aim to drive the packaging towards a more responsible future

Each year, each of us comes into contact with at least 8000 packages. It is a powerful tool, more than is often considered.

“Packaging is theatre,” Steve Jobs once said. Like Marcel Duchamp’s Boîte-en-valise, every package is an exhibition device that sets up a scene and orients its interpretation. The interpretation of a content unfolds between the construction of mechanisms of seduction and forms of manipulation. Staging requires design responsibility.
Opening a package means crossing a threshold, a passage designed to prepare perception and only later the use of the content. Before the product is fully visible, the recipient enters a space that directs the gaze and prepares interpretation. As in theatre—albeit on a reduced scale—they encounter a scene constructed through materials, surfaces, volumes, and informational rhythm.