[about us

On 29th May 2020, the Ethical Packaging Charter Foundation is established.The Foundation is named after the Ethical Packaging Charter, created in 2015, from a shared idea between Edizioni Dativo and the Milan Polytechnic, which has resulted in a document of 10 Values which aim to drive the packaging towards a more responsible future

Each year, each of us comes into contact with at least 8000 packages. It is a powerful tool, more than is often considered.

Designing with care means guiding innovation to protect the future, transforming packaging from a potential waste into an “ethical mediator” capable of directing human actions toward collective well-being and the protection of the planet.
We are accustomed to thinking of design as a discipline of form, often confused with “styling”: an intervention limited to the surface that, when pursued as an end in itself, risks slipping into a form of aesthetic narcissism. In reality, design is a field concerned with anticipating and solving problems. It responds to people’s needs while respecting the environment and taking into account the constraints and requirements of different production systems.

In the case of packaging design, within a global landscape marked by systemic crises and still largely shaped by technocratic approaches, this perspective goes beyond the mere resolution of technical problems and evolves into a form of “care governance”—an approach grounded in empathy, support for the people who use packaged products, and the reduction of environmental and social impacts.