Packaging has to be:
Packaging is everywhere
Each year, each of us comes into contact with at least 8000 packages. It is a powerful tool, more than is often considered.
[about us
On 29th May 2020, the Ethical Packaging Charter Foundation is established.The Foundation is named after the Ethical Packaging Charter, created in 2015, from a shared idea between Edizioni Dativo and the Milan Polytechnic, which has resulted in a document of 10 Values which aim to drive the packaging towards a more responsible future
Why support us
The Packaging Ethics Charter reiterates that we are all subjects involved in a system for the design, production, use, consumption and reuse of packaging. The Ethical Packaging Charter reminds us that in respecting the role of each subject it is essential to put the consumer at the center.
Our Projects
The Ethical Packaging Charter Foundation supports projects to stimulate a serious reflection on responsible, balanced and transparent packaging; to guarantee valuable professionalism to the supply chain and educate the new generations; to promote guidelines and tools to support safe, ethical and sustainable innovation.
Stories of Ethics
From the 1960s to today, a bottle can tell much more than just the story of its contents.
The story of WOBO is one of those past intuitions that withstand the test of time: an example of packaging designed not only to contain, but to build.
A design response to real social needs, created with a vision that looked ahead to the future. WOBO was much more than a container: it was an ethical design gesture with a clear social and environmental purpose. A forerunner of upcycling, conceived decades before terms like “circular economy” entered common vocabulary. Just like WOBO, Liter of Light was born from an intuition: seeing the bottle not merely as a container, but as a response to a social need. Both projects show that packaging can become infrastructure—it can create meaning, light, shelter.