The packaging is an essential object that is currently going through a stage of complete maturity. As such, it requires an ideal reflective journey among the players of the system to allow its growth in compliance with the needs of the consumer, the user, the environment, and the society.
Why a Charter?
To provide a tool for thought and commitment, around which to converge. Because…
[
…packaging is everywhere. It is an object whose dissemination is expressed in all its evidence: every year, each of us comes into contact with at least 8000 packages. It is a powerful tool, more than can be imagined.
…packaging is everywhere. It is an object whose dissemination is expressed in all its evidence: every year, each of us comes into contact with at least 8000 packages. It is a powerful tool, more than can be imagined.
…it is a cross-cutting object, a real mass object, which lends itself to be used by everyone. It is the symbol of our consumption pattern, which requires us to be increasingly more responsible on.
]
…it is a cross-cutting object, a real mass object, which lends itself to be used by everyone. It is the symbol of our consumption pattern, which requires us to be increasingly more responsible on.
[
…it is “bait”, through its seductive capacity that attracts us into the network of the purchases and flatters us. At the same time, it is a pivotal tool which we could not have essential products without: delicate foodstuff, live-saving medicines, fragile products…
…it is “bait”, through its seductive capacity that attracts us into the network of the purchases and flatters us. At the same time, it is a pivotal tool which we could not have essential products without: delicate foodstuff, live-saving medicines, fragile products…
…it is a fundamental tool to let the products we consume circulate safely in time and space, to ensure commodities, to meet our needs, to transfer information on the product, its methods of use, benefits and restraints, to provide services that could accompany its consumption.
]
…it is a fundamental tool to let the products we consume circulate safely in time and space, to ensure commodities, to meet our needs, to transfer information on the product, its methods of use, benefits and restraints, to provide services that could accompany its consumption.
The Ethical Packaging Charter is a tool for a “system culture”: it aims at binding together obligations and rights that can join production with use and consumption, individuals who are bearers of obligations and individuals who benefit from rights and expectations.
