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STORIES OF ETHICS

Reflections on packaging and ethics through the narration of projects, initiatives and curiosities from different parts of the world.

Bottle Stories, Visions of the Future

Bottle Stories, Visions of the Future

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Book 2

  In Japan, used book retailer Value Books has partnered with COEDO Brewery and illustrator Kyoka Tanno to launch BOOK IPA beer and raise awareness of reading

Book 1
Clean-up 4

The Sustainable Beauty Coalition launches “The Great British Beauty Clean Up” to address the waste issues and educate consumers about proper end-of-life management of packaging

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Clean-up 1
Clean-up 2
Peta 4
Peta 3
Peta 2

Peta's satirical advertisement for the 90s-style “My First Lab Animal” toy is a harsh critique of U.S. government-funded animal experimentation

Peta 1
Lont 4
Lont 3
Lont 2
Lont 1

   Japanese industrial design company Lont develops a spray gun suitable for all 500 ml bottles.

Kinetic 4
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The Kinetic Sand Project Planet collection engages children in sensory play and raises their awareness of sustainability and ecosystem protection.

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Kinetic 1
AI revolutionizes packaging, balancing innovation and responsibility

AI revolutionizes packaging, balancing innovation and responsibility

9 January 2025

SMHC 2

   The Shanghai Mental Health Centre (SMHC) uses coffee and mooncakes to promote open conversations about psychological well-being and combat prejudice.

SMHC 1
Vaseline 4
Vaseline 3
Vaseline 2
Vaseline 1

Vaseline and Ogilvy Singapore collaborated on a new body lotion specifically designed to address the skincare needs of transgender women.

Reef Relief 2

Besides being safe for coral reefs, Reef Relief is a sunscreen that nourishes them, promoting their growth with a unique blend of marine nutrients.

Reef Relief 1
Rotterdam 2

 Rotterdam Urban Winery transforms surplus table grapes, which would otherwise go to waste, into a line of sustainable wines.

Rotterdam 1
Overdrive 4
Overdrive 3

Overdrive makes drug testing kits more appealing by drawing inspiration from the identity of energy drinks rather than medical devices.

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Overdrive 1
Rotterdam 2

 Rotterdam Urban Winery transforms surplus table grapes, which would otherwise go to waste, into a line of sustainable wines.

Overdrive 2
Packaging: an Ally against Food Waste

Packaging: an Ally against Food Waste

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pizza Hut 2

  Pizza Hut presents “the moving table”: pizza boxes that transform into a miniature table for moving day.

Pizza Hut 1
Ben&Jerry 4
Ben&Jerry 3
Ben&Jerry 2
Ben&Jerry 1

In the Netherlands, to curb abstentionism in elections, Ben&Jerry's swaps ice cream for voters' red pens.

KFC 2

 KFC Thailandia promotes reuse with its “KFC Bucket Ware” for Mother’s Day.

KFC 1
Kraft 2

 In Venezuela, peeling labels off  Kraft mayonnaise jars reveals what they can be used for next.

Kraft 1
Mc Donald’s 4
Mc Donald’s 3

McDonald's UK removes iconic smile from Happy Meal boxes to mark mental health awareness weeke.

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Mc Donald’s 1
Reuse: a question of balance

Reuse: a question of balance

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Champagne Telmont 2

  Through a partnership with Verallia, to reduce waste, Champagne Telmont (Rémy Cointreau) bottles will come in "193,000 unique shades of green," made from transitional glass.

Champagne Telmont 1
Stacy Pita 4
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Stacy Pita 1

For Barbie's 65th anniversary, Mattel partners with Stacy to continue inspiring girls to realize their full potential.

Hinge Phone Book 2

 Hinge Phonebook contains a phone-shaped book full of ideas for unplugging...from your phone.

Hinge Phone Book 1
Small Wonder 2

 Small Wonder makes shower more sustainable with its powdered bath products.

Small Wonder 1
Cupffee 4
Cupffee 3

The Cupffee edible cup allows you to enjoy your beverages while respecting the planet.

 
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Cupffee 1
Beauty without barriers

Beauty without barriers

2 April 2024

Puerto de Indias 2

 To mark International Women's Day, Seville-based gin distillery Puerto de Indias, launches 'the breaking bottle' to tackle the gender pay gap.

Puerto de Indias 1
Nogum 4

Nogum packaging promotes the consumption of vitamins thanks to the transparency and clarity of its information.

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Nogum 1
Ubykotex 4
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Ubykotex 2

U by Kotex offers a product with a completely renewed identity to meet the needs of Millennial generation all over the world.

Ubykotex 1
First Period Kit 4
First Period Kit 3

Modibodi's "First Period Kit" aims to break taboos among teenagers and promote conversations about women's health.

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First Period Kit 1
Abuse is not love

Abuse is not love

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Johnny Cashew 2

  Dutch startup Dr Johnny Cashew  is remedying the problems of inefficiency and exploitation in the global cashew trade with fair, equitable and sustainable products.

Johnny Cashew 1
Lego 4

To facilitate braille learning, LEGO offers, in partnership with Be My Eyes, special bricks configured to match the numbers, letters and symbols of the reading system for the blind.

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Lego 1
Wild 4
Wild 3

Wild continues its collaboration with Morrama to add a refillable shower gel dispenser to its line that is resistant to the heat and humidity of the bathroom environment.

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Wild 1

Wild 1

11 December 2023

Pangaia 2

 Pangaia and Haeckels launch Rewild Body Block soap, scented to evoke the smell of burning rainforests, to raise awareness of biodiversity loss.

Pangaia 1
Asahi 2

 Asahi's vending machines absorb and store CO2 for turning into fertilizer and concrete.

Asahi 1
Cabinet 4
Cabinet 3

Cabinet launched a home drug delivery system, called Cabinet Rx, based on a customized glass bottle that can be refilled periodically with compostable refills.

Cabinet 2
Cabinet 1
Packaging for Mental Health

Packaging for Mental Health

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Dr Bronners 2

  Dr Bronner's foam bath refill system reduces environmental impact and enhances the playful messages conveyed by the brand.

Dr Bronners 1
Thank you 4
Thank you 3

Australia's Thankyou has partnered with Marx Design to develop a line of sustainable personal care products, the sale of which helps help those most in need.

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Thank you 1
Peak State Coffee 2

 Peak State Coffee introduces reusable aluminum packaging to better preserve coffee beans obtained from adaptogenic mushrooms and reduce the environmental impact of the product.

Peak Stake Coffee 1
Peace 2

 Peace soymilk is rooted in deep Japanese culinary tradition to reevaluate local customs related to tofu production.

Peace 1
Sporal Health 4
Sporal Health 3

To combat maternal mortality among African American women in the U.S., Spora Health has developed a health monitoring kit for pregnant black people.

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Sporal Health 1
Toys and gender stereotypes

Toys and gender stereotypes

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Brahama 2
Brahama 1

In Paraguay's capital city, to cope with the sweltering heat and constant power outages, the Brahama Beer Swap campaign offers to exchange hot beers for ice-cold Brahmitas.

True Price 2

 In partnership with True Price, Dutch supermarket chain Albert Hejin  is piloting higher prices to cover coffee’s hidden costs.

True Price 1
Skittles 2

  Skittles teams up with LGBTQ+ artists to tell Pride’s story via candy packs.

Skittles 1
Out of the Closet 2
Out of the closet 1

  For Pride Month,  Tank Garage Winery celebrates the LGBTQ+ community with its limited-edition "Out of the Closet" red wine.

Plezi 1
Plezi 1

 To promote healthy habits in children and fight childhood obesity, Michelle Obama has launched a new brand called PLEZi.

Smart, connected… and ethical packaging

Smart, connected… and ethical packaging

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Notpla 2

  Notpla is collaborating with Britain's Bidfoof Catering Supplies to introduce a new line of algae-coated packs.

Notpla 1
Boticario 2

 In Brazil, Boticario is introducing a new symbol to help customers choose products that are respectful of water and aquatic ecosystems.

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Carrefour 2

 In its Madrid hypermarkets, Carrefour turns unsold oranges and tomatoes into jam to help tackle food waste.

Carrefour 1
Reeles 4
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Tree-free paper company Reel partnered with Joan Knowles Ritchie (JKR) to teach children about sustainability through the story of a bamboo lemur.

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Reels 1
8M: Packaging in Defense of Women

8M: Packaging in Defense of Women

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Boots 2

  To help people in their search for products to cope with perimenopause and menopause, UK retailer Boots has launched the 'Menopause Friendly' symbol

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Asda 4
Asda 3

As part of its Tickled Pink campaign, the UK supermarket Asda places special barcodes on receipts to raise awareness of the importance of self-examination to avoid breast cancer.

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Asda 1
Wasa 2

 Wasa presents CO2 Detox: the Swedish food brand provocatively invites people to reduce the climate footprint of their diet by 95 per cent by eating only dry “knäckebröd” and water.

Wasa 1
L’Oréal Brazil 2

 L'Oréal is launching in Brazil a numerical scale to classify its sunscreens, to avoid using expressions with potentially racist overtones such as “clara” or “morena”.

L’Oréal Brazil 1
Sains Freeze 4
Sains Freeze 3

Il pop-up store Sainsbury's "Sainsfreeze" pop-up concept store is literally a walk-in freezer that shows British shoppers how to store fresh food to reduce waste.

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Sains Freeze 1
Upcycling: Sustainable Solutions from the Southern Hemisphere

Upcycling: Sustainable Solutions from the Southern Hemisphere

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Bio Planet 2

  In a circular approach, through a collaboration with Eclo, the Belgian organic supermarket chain Bio-Planet sells mushrooms grown on unsold bread.

       
Bio Planet 1
Don Simon 4
Don Simon 3

Don Simòn, in collaborazione con Elopak e Appetite Creative, lancia un packaging intelligente collegato a un'applicazione accessibile tramite QR per educare alla sostenibilità.

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Don Simon 1
Climate Candi 2

 Climate Candy turns unharvested fruit and vegetables into chewy sweets.

Clean Fiber 2

USA Buffalo based Clean Fiber turns used cardboard into low-energy home insulation.

Clean Fiber 1
ID Geneve 4
ID Geneve 3

For its latest collection, Swiss watchmaker ID Genève, in collaboration with Notpla, has developed a home-compostable packaging solution made from seaweed.

ID Geneve 1
The Information on the Packaging Helps Us Eat Better

The Information on the Packaging Helps Us Eat Better

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Microsoft 2

  Microsoft teamed up with Haleon to enhance its Seeing AI app, helping visually impaired people in the US and UK access the labelling of over 1,500 packages.

Microsoft 1
Kellogs 2

 Kellogg's Instabowls require only the addition of cold water to conveniently enjoy the product straight from the package.

Kellogs 1
Freedom Grams 2
Freedom Grams 1

 To support the Last Prisoner Project, each packet of Freedom Gramss contains the exact amount of cannabis for which a person has been incarcerated and not yet released in the United States.

Every Body 4
Every Body 3

La campagna Every Body, in collaborazione con il Reproductive Justice Collective SisterSong, brings together over 35 beauty brands in support of reproductive freedom and abortion rights.

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Every Body 1
Kalver Life 2

In the Netherlands, the dairy brand Kalverliefde sells milk from farms that take care not to separate calves from cows at birth.

Kalver Life 1
Dubay Bread 2

 In Dubai Bread for All initiative helps disadvantaged families and workers by providing free fresh bread through smart vending machines.

Dubay Bread 1
Coca Cola 4
Coca Cola 3

Per commemorare l’“International Homeless Animals Day”, Coca Cola India launched the limited edition “Locked Coke”, equipped with a smart cap programmed to open via Bluetooth only in the presence of the giver’s mobile phone.

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Coca Cola 1
Packaging the Air, between Provocation and Ethical Doubts

Packaging the Air, between Provocation and Ethical Doubts

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Operation DeleteC 2

  In Japan, as part of the Operation deleteC campaign, companies are removing the letter C from their brand names to support cancer research.

Operation DeleteC 1
Johnnie Walker 4
Johnnie Walker 3

Digital artist Luke Halls projects utopian visions of world cities onto the bottle of Johnnie Walker's Blue Label Cities of the Future 2220 series

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Johnnie Walker 1
Adidas 2

 The new OZLUCENT shoes disegned by Mr Bailey for Adidas Originals are packaged in a mushroom mycelium box, developed in collaboration with Black Ink Projects and Magical Mushroom Company.

Adidas 1
The Body Shop 2

 The Body Shop bestseller Drops of Youth changes its name to Edelweiss to take a stand against ageism.

Oreo 4
Oreo 3

To commemorate the "International Homeless Animals Day", Oreo launches “Bring Home Oreo” campaign in the United Arab Emirates to help abandoned pets get adopted.

Oreo 2
Oreo 1
Funeral packaging for the cyclical nature of life

Funeral packaging for the cyclical nature of life 

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Brewdog 2

  Brewdog parodies the resignation of the British prime minister with the limited-edition beer Boris Lie-PA.

Brewdog 1
Evian 4
Evian 3

 At Wimbledon tennis tournament Evian partners with Reward4Waste on a project that incentivises recycling via a novel consumer reward scheme.

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Evian 1
Valser 1
Vanish 2

 Vanish launches a version of the Vanish Multipower Tabs with a packaging designed specifically for e-commerce.

Vanish 1
Mary Lisle 4
Mary Lisle 3

To recognise the role of women in the brewing industry, Miller Lite is distributing a special edition can celebrating Mary Lisle, the first recognised brewer in America since the mid-1700s.

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Mary Lisle 1
Pride Month: even the Packaging wears a Rainbow

Pride Month: even the Packaging wears a Rainbow

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CO2COA 2

  Mars partners with Perfect Day  to debut the new CO2COA chocolate, free of animal ingredients, planet-friendly and inspired by sustainability.

CO2COA 1
Dos Tercos 4
Dos Tercos 3

For the presidential elections in Colombia, Dos Tercos' Cervezas Inolvidables craft beers remind politicians to keep their campaign promises.

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Atomo 2

 Seattlestart-up Atomo Coffee offers a sustainable canned beverage that mimics iced coffee by reusing food waste.

Atomo 1
Berry 2

Berry presents a line of user-friendly sauce bottles with a shape optimised for easy dispensing of content and consumer convenience.

Berry 1
Clean02 4
Clean02 3

Clean02, in an effort to reduce greenhouse gas emissions, transforms CO2 into an ingredient for body soaps.

Clean02 2
Clean02 1
Rethinking Packaging in Times of Crisis

Rethinking Packaging in Times of Crisis

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Tastee Tape 2

  Students at Johns Hopkins University have prototyped Tastee Tape, an edible adhesive tape that keeps wrapped food sealed during consumption.

Tastee Tape 1
Plink 4
Plink 3

Plink's fizzy tablets to dissolve in tap water are a low-impact alternative to bottled drinks.

Plink 2
Plink 1
Smurfit Kappa 2

Smurfit Kappa has launched AquaStop water-resistant paper thanks to a coating that not interferes with recyclability.

Smurfit Kappa 1
New Brew 2

NEWBrew is a craft beer brewed with NEWater, Singapore's brand of high quality recycled water, one of the initiatives put in place to combat the country's ongoing water crisis.

New Brew 1
Lidl 4
Lidl 3

Lidl, in cooperation with Algramo, will introduce automated refill stations for liquid laundry detergents in HDPE smart bottles in the UK.

Lidl 2
Lidl 1
Pet food: between well-being and responsibility

Pet food: between well-being and responsibility

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Huhtamaki 2

 Huhtamaki launches Push Tab, a PET mono-material blister for the pharmaceutical industry.

Huhtamaki 1
Coca-Cola 4
Coca-Cola 3

By 2024 all Coca-Cola brand drinks in the U.K. that come in single-use plastic bottles will have attached caps.

Coca-Cola 2
Eos 4
Eos 3

Eos and Matter of Trust of Trust are asking people to actively contribute to save the planet through the provocative "Pubes for the Planet" campaign.

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Eos 1
The Story of Too Good To Go

The Story of Too Good To Go

[ Leggi l’articolo

Nestlé Brasil 1

 Nestlé Brasil creates a new line of energy bars to support Gerando Falcoes' projects in the favelas with 100% of the profits.

Nestlé Brasil 2
Amplified Voices 1

Canadian brewery Collective Arts Brewing supports emerging artists dealing with social justice with its limited edition Amplified Voices.

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Half Full 1

Targeting moderate drinkers, the Amsterdam-based shop Half Full sells only half wine bottles, mainly from smaller producers.

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Siklus 4
Siklus 3

In Indonesia, Siklus sells detergent refills directly from its scooters to reduce the cost of the products and their environmental impact.

Siklus 2
Siklus 1
The Story of Leche pa’ la once

The Story of Leche pa’ la once

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BLSD 1

 With the mission to make the practice of Communion safer, especially during the COVID pandemic, Blessed Communion is offering individually sealed single-dose kits to congregants.

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OffLimits 4
OffLimits 3

To fight food waste, OffLimits has created a single-serve cereal box that doubles as a bowl.

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Victory 1

London-based Victory distillery has designed a refill system, based on reusable glass bottles, returnable steel drums and single refills in recyclable aluminum cans.

Victory 2
Liplid 1

UniCup Scandinavia AB created Liplid, a bio-based cup-lid that improves stability and on-the-go beverage drinking.

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Notpla 4
Notpla 3

From seaweeds and plants, startup Notpla creates sustainable packaging solutions that are edible, soluble and compostable at home.

Notpla 2
Notpla 1
The Story of FreshTag

The Story of FreshTag

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De Koffiejongens 1

 De Koffiejongens is asking men to pay an extra 14% for its coffee capsules to raise awareness of the gender pay gap and support Project Fearless.

De Koffiejongens 2
Delizia 4
Delizia 3

Bolivian dairy brand Delizia is releasing limited edition ice cream flavors celebrating the country's diverse population and regional identities.

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Delizia 1
L’eau pour l’art 1

Dutch theater group De Theateroep launches L'EAU POUR L'ART water brand to sustain Prins Bernhard Cultuurfonds and thus fund visual and performing arts.

L’eau pour l’art 2
Foot Loops 1

 Guatemala's Committee for the deaf and blind partnered with Kellogg’s to add color blindness tests to the back of boxes of  Froot Loops.

Foot Loops 2
Tyto Alba 4
Tyto Alba 3

Companhia de las Lezìria'  Tyto Alba wine bottle comes in a pine wood box that can be reused as a bird's nest.

Tyto Alba 2
Tyto Alba 1
The Story of Everdaily

Thw Story of Everdaily

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Kleenex Take a Moment 1

Echo disegns for Kleenex a range of boxes and pocket packs to promote mental health, in partnership with UK charity Mind.

Kleenex Take a Moment 2
Ace of Air 4
Ace of Air 3

Barlet Brands designs a line of refillable packaging for Ace of Air beauty and wellness brand products.

Ace of Air 2
Ace of Air 1
Moonflowers 1

Moonflowers saffron supports the work of Afghan women.

Moonflowers 2
KFC Costa Rica 1

Havas replaces KFC's classic disposable buckets with clay pots handmade by artisan communities in Costa Rica to support local tourism affected by the pandemic.

KFC Costa Rica 2
Wonderstuff 4
Wonderstuff 3

Wonderstuff cooperates with Black Storm Brewery to raise funds to support Charity CALM, leading a movement against suicide.

Wonderstuff 2
Wonderstuff 1
The story of RePack

The story of RePack

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Sony Tetris 1

Sony's tetris-shaped packaging solves transport problems by optimising shipping space.

Sony Tetris 2
Nat-2 1

The German brand nat-2, in collaboration with Israeli startup Remeant, has developed a new line of vegan sneakers made from recycled bubble wrap.

Nat-2 2
Bruvi 1

Bruvi system offers an eco-friendly solution for disposable coffee pods.

Bruvi 2
Tieut 4
Tieut 3

Tieut Real Sensation brings gender neutrality to the condom sector.

Tieut 2
Tieut 1
The story of OL-Lab

The story of OL-Lab

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Ardagh 1

Ardagh Group redesigns its jars to make it easier for users to access the product.

Ardagh 2
Good Light 4
Good Light 3

Good Light in collaboration with New York agency Center presents a line of cosmetic products for all genders.

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Good Light 1
Saveme 1

SAVEME is a new D2C brand of water, conceived by branding agency SKINN as a medium for expressing people's concerns and opinions.

Saveme 2
Vigo Kombucha 1

Cruz Group develops for Vigo Kombucha an experimental label with desinfecting properties.

Vigo Kombucha 2
Fussy 4
Fussy 2

Fussy in collaboration with design agency Bond presents a reusable deodorant packaging with compostable refills.

Fussy 3
Fussy 1
The Story of Aunt Jemima

The Story of Aunt Jemima

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Freda 1

Freda, in partnership with McCann, launches Cycle, a new inclusive range of menstrual hygiene products to break down gender biases.

Freda 2
Harry’s 1
Harry’s 2

Limited edition Harry's shaving set designed by Zipeng Zhu for Pride Month supports The Trevor Project (USA) and The Albert Kennedy Trust (UK).

Harry’s 3
Harry’s 4
Zara 1

Zara launches an inclusive make-up line with refillable packaging.

Zara 2
Samsung 1

To give cardboard packaging a second life,  Samsung launches Small World, a DIY collection designed in collaboration with Papersmith.

Samsung 2
Tofurky 1
Tofurky 2

To fight climate change, Tofurky packaging raises people awareness through call-to-action messages.

Absurda 1
Absurda 2

Absurda beers humorously reflect on social stereotypes and prejudices.

The Story of Degree Inclusive

The story of Degree Inclusive

[ Read the Article

Amcor 1

Amcor develops a recyclable, polyethylene-based thermoform blister healthcare packaging.

Amcor 2
Waterdrop 1

Stay hydrated with Waterdrop's sustainable Microdrink.

Waterdrop 2
Stella 1

Stella Artois supports the James Beard Foundation with its 'Open for Good' aluminium bottle.

Stella 2
Nomadica 1
Nomadica 2
Nomadica 3

Bâtonnage and Nomadica partner on limited-edition canned wine to benefit women mentorship.

Mc 1

In the USA, McDonald'sis partnering with the White House and HHS to promote the Covid-19 vaccine campaign.

Mc 2
Adidas
Adidas 2

Adidas, in collaboration with Mojo Supermarket, encourages the recovery of plastic bottles through a vending machine that sells the new Stan Smith.

The Story of Marie Bee Bloom

The Story of Marie Bee Bloom

[ Read the Article

Kellogg’s
Kellogg’s 2

Kellogg's and GLAAD launching a limited-edition in support of the LGBTQ+ community for the Pride month.

CoroNaspresso
CoroNaspresso 2

CoroNaspresso: a cheap, rapid and simple COVID-19 test to do at home, using the aluminum shell of Nespresso pods.

KLM

Thanks to 3D printing, KLM, turns in-flight plastic bottles into maintenance tools for aircraft.

Nendo

Japanese studio Nendo, has come up with a new refillable liquid hand wash, with both hands hygiene and the environment in mind.

SPOTMYUV 2

SPOTMYUV is a UV detection sticker that gives you a personalized reminder when it is time to reapply sunscreen.

SPOTMYUV
The Story of Human Mart

The Story of Human Mart

[ Read the Article

Corona
corona 2

Corona turns surplus barley into packaging material for six-pack of beer

Danone
Danone 2

Danone launches formula milk in an innovative, pre-measured tab format

Lia

Lia, the discreet pregnancy test that you can flush down the toilet.

Asahi
Asahi 2
Asahi 3

Asahi opens Mog Cup Shop, an online shop of edible cups

Asahi 4
The Story of Algramo

The Story of Algramo

[ Read the Article

Burger King 1
Burger King – text

From 2021, Burger King will introduce reusable containers to reduce waste from disposable packaging, thanks to its partnership with TerraCycle.

KitKAt 1
KitKat – text

KitKat launches a limited edition to support R U OK?, an Australian suicide prevention charity.

The Story of Racalamac

The Story of Racalamac

[ Read the Article

Tube Toys 4
Tube Toys 3
Tube Toys 1
Tube Toys 2

Tube-Toys: the toys from London-based design studio Oscar Diaz Studio, where packaging becomes an integral, and more sustainable, part of the product.

Oscar Olivares 3
Oscar Olivares 2

A young Venezuelan artist, Oscar Olivares, creates a spectacular mural with 200,000 plastic caps.

Reco Boards – text

“30 milk cartons in a single table”: the Chilean company Reco Boards transforms polylaminated containers into bodysurfing boards.

Other Bar 2
Other Bar 1
Other Bar 3

The Other Bar: the chocolate bar of the Dutch FairChain Foundation for Fair Trade, in collaboration with the UNDP.