Reflections on packaging and ethics through the narration of projects, initiatives and curiosities from different parts of the world.

8M: Packaging in Defense of Women
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To help people in their search for products to cope with perimenopause and menopause, UK retailer Boots has launched the 'Menopause Friendly' symbol



As part of its Tickled Pink campaign, the UK supermarket Asda places special barcodes on receipts to raise awareness of the importance of self-examination to avoid breast cancer.



Wasa presents CO2 Detox: the Swedish food brand provocatively invites people to reduce the climate footprint of their diet by 95 per cent by eating only dry “knäckebröd” and water.


L'Oréal is launching in Brazil a numerical scale to classify its sunscreens, to avoid using expressions with potentially racist overtones such as “clara” or “morena”.



Il pop-up store Sainsbury's "Sainsfreeze" pop-up concept store is literally a walk-in freezer that shows British shoppers how to store fresh food to reduce waste.



Upcycling: Sustainable Solutions from the Southern Hemisphere
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In a circular approach, through a collaboration with Eclo, the Belgian organic supermarket chain Bio-Planet sells mushrooms grown on unsold bread.



Don Simòn, in collaborazione con Elopak e Appetite Creative, lancia un packaging intelligente collegato a un'applicazione accessibile tramite QR per educare alla sostenibilità.



Climate Candy turns unharvested fruit and vegetables into chewy sweets.

USA Buffalo based Clean Fiber turns used cardboard into low-energy home insulation.




The Information on the Packaging Helps Us Eat Better
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Kellogg's Instabowls require only the addition of cold water to conveniently enjoy the product straight from the package.



To support the Last Prisoner Project, each packet of Freedom Gramss contains the exact amount of cannabis for which a person has been incarcerated and not yet released in the United States.


La campagna Every Body, in collaborazione con il Reproductive Justice Collective SisterSong, brings together over 35 beauty brands in support of reproductive freedom and abortion rights.



In the Netherlands, the dairy brand Kalverliefde sells milk from farms that take care not to separate calves from cows at birth.


In Dubai Bread for All initiative helps disadvantaged families and workers by providing free fresh bread through smart vending machines.



Per commemorare l’“International Homeless Animals Day”, Coca Cola India launched the limited edition “Locked Coke”, equipped with a smart cap programmed to open via Bluetooth only in the presence of the giver’s mobile phone.



Packaging the Air, between Provocation and Ethical Doubts
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In Japan, as part of the Operation deleteC campaign, companies are removing the letter C from their brand names to support cancer research.



Digital artist Luke Halls projects utopian visions of world cities onto the bottle of Johnnie Walker's Blue Label Cities of the Future 2220 series



The new OZLUCENT shoes disegned by Mr Bailey for Adidas Originals are packaged in a mushroom mycelium box, developed in collaboration with Black Ink Projects and Magical Mushroom Company.


The Body Shop bestseller Drops of Youth changes its name to Edelweiss to take a stand against ageism.


To commemorate the "International Homeless Animals Day", Oreo launches “Bring Home Oreo” campaign in the United Arab Emirates to help abandoned pets get adopted.



Funeral packaging for the cyclical nature of life
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Brewdog parodies the resignation of the British prime minister with the limited-edition beer Boris Lie-PA.



At Wimbledon tennis tournament Evian partners with Reward4Waste on a project that incentivises recycling via a novel consumer reward scheme.




Vanish launches a version of the Vanish Multipower Tabs with a packaging designed specifically for e-commerce.



To recognise the role of women in the brewing industry, Miller Lite is distributing a special edition can celebrating Mary Lisle, the first recognised brewer in America since the mid-1700s.



The Story of FreshTag
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De Koffiejongens is asking men to pay an extra 14% for its coffee capsules to raise awareness of the gender pay gap and support Project Fearless.



Bolivian dairy brand Delizia is releasing limited edition ice cream flavors celebrating the country's diverse population and regional identities.



Dutch theater group De Theateroep launches L'EAU POUR L'ART water brand to sustain Prins Bernhard Cultuurfonds and thus fund visual and performing arts.


Guatemala's Committee for the deaf and blind partnered with Kellogg’s to add color blindness tests to the back of boxes of Froot Loops.



Companhia de las Lezìria' Tyto Alba wine bottle comes in a pine wood box that can be reused as a bird's nest.



Thw Story of Everdaily
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Barlet Brands designs a line of refillable packaging for Ace of Air beauty and wellness brand products.



Moonflowers saffron supports the work of Afghan women.


Havas replaces KFC's classic disposable buckets with clay pots handmade by artisan communities in Costa Rica to support local tourism affected by the pandemic.



Wonderstuff cooperates with Black Storm Brewery to raise funds to support Charity CALM, leading a movement against suicide.



The story of RePack
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Sony's tetris-shaped packaging solves transport problems by optimising shipping space.



Bruvi system offers an eco-friendly solution for disposable coffee pods.



Tieut Real Sensation brings gender neutrality to the condom sector.



The story of OL-Lab
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Ardagh Group redesigns its jars to make it easier for users to access the product.



Good Light in collaboration with New York agency Center presents a line of cosmetic products for all genders.



SAVEME is a new D2C brand of water, conceived by branding agency SKINN as a medium for expressing people's concerns and opinions.


Cruz Group develops for Vigo Kombucha an experimental label with desinfecting properties.





The Story of Aunt Jemima
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Freda, in partnership with McCann, launches Cycle, a new inclusive range of menstrual hygiene products to break down gender biases.

