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STORIES OF ETHICS

Reflections on packaging and ethics through the narration of projects, initiatives and curiosities from different parts of the world.

Packaging: an Ally against Food Waste

Packaging: an Ally against Food Waste

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pizza Hut 2

  Pizza Hut presents “the moving table”: pizza boxes that transform into a miniature table for moving day.

Pizza Hut 1
Ben&Jerry 4
Ben&Jerry 3
Ben&Jerry 2
Ben&Jerry 1

In the Netherlands, to curb abstentionism in elections, Ben&Jerry's swaps ice cream for voters' red pens.

KFC 2

 KFC Thailandia promotes reuse with its “KFC Bucket Ware” for Mother’s Day.

KFC 1
Kraft 2

 In Venezuela, peeling labels off  Kraft mayonnaise jars reveals what they can be used for next.

Kraft 1
Mc Donald’s 4
Mc Donald’s 3

McDonald's UK removes iconic smile from Happy Meal boxes to mark mental health awareness weeke.

Mc Donald’s 2
Mc Donald’s 1
Reuse: a question of balance

Reuse: a question of balance

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Champagne Telmont 2

  Through a partnership with Verallia, to reduce waste, Champagne Telmont (Rémy Cointreau) bottles will come in "193,000 unique shades of green," made from transitional glass.

Champagne Telmont 1
Stacy Pita 4
Stacy Pita 3
Stacy Pita 2
Stacy Pita 1

For Barbie's 65th anniversary, Mattel partners with Stacy to continue inspiring girls to realize their full potential.

Hinge Phone Book 2

 Hinge Phonebook contains a phone-shaped book full of ideas for unplugging...from your phone.

Hinge Phone Book 1
Small Wonder 2

 Small Wonder makes shower more sustainable with its powdered bath products.

Small Wonder 1
Cupffee 4
Cupffee 3

The Cupffee edible cup allows you to enjoy your beverages while respecting the planet.

 
Cupffee 2
Cupffee 1
Beauty without barriers

Beauty without barriers

2 April 2024

Puerto de Indias 2

 To mark International Women's Day, Seville-based gin distillery Puerto de Indias, launches 'the breaking bottle' to tackle the gender pay gap.

Puerto de Indias 1
Nogum 4

Nogum packaging promotes the consumption of vitamins thanks to the transparency and clarity of its information.

Nogum 3
Nogum 2
Nogum 1
Ubykotex 4
Ubykotex 3
Ubykotex 2

U by Kotex offers a product with a completely renewed identity to meet the needs of Millennial generation all over the world.

Ubykotex 1
First Period Kit 4
First Period Kit 3

Modibodi's "First Period Kit" aims to break taboos among teenagers and promote conversations about women's health.

First Period Kit 2
First Period Kit 1
Ubykotex 1
Abuse is not love

Abuse is not love

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Johnny Cashew 2

  Dutch startup Dr Johnny Cashew  is remedying the problems of inefficiency and exploitation in the global cashew trade with fair, equitable and sustainable products.

Johnny Cashew 1
Lego 4

To facilitate braille learning, LEGO offers, in partnership with Be My Eyes, special bricks configured to match the numbers, letters and symbols of the reading system for the blind.

Lego 3
Lego 2
Lego 1
Wild 4
Wild 3

Wild continues its collaboration with Morrama to add a refillable shower gel dispenser to its line that is resistant to the heat and humidity of the bathroom environment.

Wild 2
Wild 1
Pangaia 2

 Pangaia and Haeckels launch Rewild Body Block soap, scented to evoke the smell of burning rainforests, to raise awareness of biodiversity loss.

Pangaia 1
Asahi 2

 Asahi's vending machines absorb and store CO2 for turning into fertilizer and concrete.

Asahi 1
Cabinet 4
Cabinet 3

Cabinet launched a home drug delivery system, called Cabinet Rx, based on a customized glass bottle that can be refilled periodically with compostable refills.

Cabinet 2
Cabinet 1
Packaging for Mental Health

Packaging for Mental Health

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Dr Bronners 2

  Dr Bronner's foam bath refill system reduces environmental impact and enhances the playful messages conveyed by the brand.

Dr Bronners 1
Thank you 4
Thank you 3

Australia's Thankyou has partnered with Marx Design to develop a line of sustainable personal care products, the sale of which helps help those most in need.

Thank you 2
Thank you 1
Peak State Coffee 2

 Peak State Coffee introduces reusable aluminum packaging to better preserve coffee beans obtained from adaptogenic mushrooms and reduce the environmental impact of the product.

Peak Stake Coffee 1
Peace 2

 Peace soymilk is rooted in deep Japanese culinary tradition to reevaluate local customs related to tofu production.

Peace 1
Sporal Health 4
Sporal Health 3

To combat maternal mortality among African American women in the U.S., Spora Health has developed a health monitoring kit for pregnant black people.

Sporal Health 2
Sporal Health 1
Toys and gender stereotypes

Toys and gender stereotypes

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Brahama 2
Brahama 1

In Paraguay's capital city, to cope with the sweltering heat and constant power outages, the Brahama Beer Swap campaign offers to exchange hot beers for ice-cold Brahmitas.

True Price 2

 In partnership with True Price, Dutch supermarket chain Albert Hejin  is piloting higher prices to cover coffee’s hidden costs.

True Price 1
Skittles 2

  Skittles teams up with LGBTQ+ artists to tell Pride’s story via candy packs.

Skittles 1
Out of the Closet 2
Out of the closet 1

  For Pride Month,  Tank Garage Winery celebrates the LGBTQ+ community with its limited-edition "Out of the Closet" red wine.

Plezi 1
Plezi 1

 To promote healthy habits in children and fight childhood obesity, Michelle Obama has launched a new brand called PLEZi.

Smart, connected… and ethical packaging

Smart, connected… and ethical packaging

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Notpla 2

  Notpla is collaborating with Britain's Bidfoof Catering Supplies to introduce a new line of algae-coated packs.

Notpla 1
Boticario 2

 In Brazil, Boticario is introducing a new symbol to help customers choose products that are respectful of water and aquatic ecosystems.

Boticario 1
Carrefour 2

 In its Madrid hypermarkets, Carrefour turns unsold oranges and tomatoes into jam to help tackle food waste.

Carrefour 1
Reeles 4
Reels 3

Tree-free paper company Reel partnered with Joan Knowles Ritchie (JKR) to teach children about sustainability through the story of a bamboo lemur.

Reels 2
Reels 1
8M: Packaging in Defense of Women

8M: Packaging in Defense of Women

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Boots 2

  To help people in their search for products to cope with perimenopause and menopause, UK retailer Boots has launched the 'Menopause Friendly' symbol

Boots 1
Asda 4
Asda 3

As part of its Tickled Pink campaign, the UK supermarket Asda places special barcodes on receipts to raise awareness of the importance of self-examination to avoid breast cancer.

Asda 2
Asda 1
Wasa 2

 Wasa presents CO2 Detox: the Swedish food brand provocatively invites people to reduce the climate footprint of their diet by 95 per cent by eating only dry “knäckebröd” and water.

Wasa 1
L’Oréal Brazil 2

 L'Oréal is launching in Brazil a numerical scale to classify its sunscreens, to avoid using expressions with potentially racist overtones such as “clara” or “morena”.

L’Oréal Brazil 1
Sains Freeze 4
Sains Freeze 3

Il pop-up store Sainsbury's "Sainsfreeze" pop-up concept store is literally a walk-in freezer that shows British shoppers how to store fresh food to reduce waste.

Sains Freeze 2
Sains Freeze 1
Upcycling: Sustainable Solutions from the Southern Hemisphere

Upcycling: Sustainable Solutions from the Southern Hemisphere

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Bio Planet 2

  In a circular approach, through a collaboration with Eclo, the Belgian organic supermarket chain Bio-Planet sells mushrooms grown on unsold bread.

       
Bio Planet 1
Don Simon 4
Don Simon 3

Don Simòn, in collaborazione con Elopak e Appetite Creative, lancia un packaging intelligente collegato a un'applicazione accessibile tramite QR per educare alla sostenibilità.

Don Simon 2
Don Simon 1
Climate Candi 2

 Climate Candy turns unharvested fruit and vegetables into chewy sweets.

Clean Fiber 2

USA Buffalo based Clean Fiber turns used cardboard into low-energy home insulation.

Clean Fiber 1
ID Geneve 4
ID Geneve 3

For its latest collection, Swiss watchmaker ID Genève, in collaboration with Notpla, has developed a home-compostable packaging solution made from seaweed.

ID Geneve 1
The Information on the Packaging Helps Us Eat Better

The Information on the Packaging Helps Us Eat Better

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Microsoft 2

  Microsoft teamed up with Haleon to enhance its Seeing AI app, helping visually impaired people in the US and UK access the labelling of over 1,500 packages.

Microsoft 1
Kellogs 2

 Kellogg's Instabowls require only the addition of cold water to conveniently enjoy the product straight from the package.

Kellogs 1
Freedom Grams 2
Freedom Grams 1

 To support the Last Prisoner Project, each packet of Freedom Gramss contains the exact amount of cannabis for which a person has been incarcerated and not yet released in the United States.

Every Body 4
Every Body 3

La campagna Every Body, in collaborazione con il Reproductive Justice Collective SisterSong, brings together over 35 beauty brands in support of reproductive freedom and abortion rights.

Every Body 2
Every Body 1
Kalver Life 2

In the Netherlands, the dairy brand Kalverliefde sells milk from farms that take care not to separate calves from cows at birth.

Kalver Life 1
Dubay Bread 2

 In Dubai Bread for All initiative helps disadvantaged families and workers by providing free fresh bread through smart vending machines.

Dubay Bread 1
Coca Cola 4
Coca Cola 3

Per commemorare l’“International Homeless Animals Day”, Coca Cola India launched the limited edition “Locked Coke”, equipped with a smart cap programmed to open via Bluetooth only in the presence of the giver’s mobile phone.

Coca Cola 2
Coca Cola 1
Packaging the Air, between Provocation and Ethical Doubts

Packaging the Air, between Provocation and Ethical Doubts

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Operation DeleteC 2

  In Japan, as part of the Operation deleteC campaign, companies are removing the letter C from their brand names to support cancer research.

Operation DeleteC 1
Johnnie Walker 4
Johnnie Walker 3

Digital artist Luke Halls projects utopian visions of world cities onto the bottle of Johnnie Walker's Blue Label Cities of the Future 2220 series

Johnnie Walker 2
Johnnie Walker 1
Adidas 2

 The new OZLUCENT shoes disegned by Mr Bailey for Adidas Originals are packaged in a mushroom mycelium box, developed in collaboration with Black Ink Projects and Magical Mushroom Company.

Adidas 1
The Body Shop 2

 The Body Shop bestseller Drops of Youth changes its name to Edelweiss to take a stand against ageism.

Oreo 4
Oreo 3

To commemorate the "International Homeless Animals Day", Oreo launches “Bring Home Oreo” campaign in the United Arab Emirates to help abandoned pets get adopted.

Oreo 2
Oreo 1
Funeral packaging for the cyclical nature of life

Funeral packaging for the cyclical nature of life 

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Brewdog 2

  Brewdog parodies the resignation of the British prime minister with the limited-edition beer Boris Lie-PA.

Brewdog 1
Evian 4
Evian 3

 At Wimbledon tennis tournament Evian partners with Reward4Waste on a project that incentivises recycling via a novel consumer reward scheme.

Evian 2
Evian 1
Valser 1
Vanish 2

 Vanish launches a version of the Vanish Multipower Tabs with a packaging designed specifically for e-commerce.

Vanish 1
Mary Lisle 4
Mary Lisle 3

To recognise the role of women in the brewing industry, Miller Lite is distributing a special edition can celebrating Mary Lisle, the first recognised brewer in America since the mid-1700s.

Mary Lisle 2
Mary Lisle 1
Pride Month: even the Packaging wears a Rainbow

Pride Month: even the Packaging wears a Rainbow

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CO2COA 2

  Mars partners with Perfect Day  to debut the new CO2COA chocolate, free of animal ingredients, planet-friendly and inspired by sustainability.

CO2COA 1
Dos Tercos 4
Dos Tercos 3

For the presidential elections in Colombia, Dos Tercos' Cervezas Inolvidables craft beers remind politicians to keep their campaign promises.

Dos Tercos 2
Dos Tercos 1
Atomo 2

 Seattlestart-up Atomo Coffee offers a sustainable canned beverage that mimics iced coffee by reusing food waste.

Atomo 1
Berry 2

Berry presents a line of user-friendly sauce bottles with a shape optimised for easy dispensing of content and consumer convenience.

Berry 1
Clean02 4
Clean02 3

Clean02, in an effort to reduce greenhouse gas emissions, transforms CO2 into an ingredient for body soaps.

Clean02 2
Clean02 1
Rethinking Packaging in Times of Crisis

Rethinking Packaging in Times of Crisis

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Tastee Tape 2

  Students at Johns Hopkins University have prototyped Tastee Tape, an edible adhesive tape that keeps wrapped food sealed during consumption.

Tastee Tape 1
Plink 4
Plink 3

Plink's fizzy tablets to dissolve in tap water are a low-impact alternative to bottled drinks.

Plink 2
Plink 1
Smurfit Kappa 2

Smurfit Kappa has launched AquaStop water-resistant paper thanks to a coating that not interferes with recyclability.

Smurfit Kappa 1
New Brew 2

NEWBrew is a craft beer brewed with NEWater, Singapore's brand of high quality recycled water, one of the initiatives put in place to combat the country's ongoing water crisis.

New Brew 1
Lidl 4
Lidl 3

Lidl, in cooperation with Algramo, will introduce automated refill stations for liquid laundry detergents in HDPE smart bottles in the UK.

Lidl 2
Lidl 1
Pet food: between well-being and responsibility

Pet food: between well-being and responsibility

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Huhtamaki 2

 Huhtamaki launches Push Tab, a PET mono-material blister for the pharmaceutical industry.

Huhtamaki 1
Coca-Cola 4
Coca-Cola 3

By 2024 all Coca-Cola brand drinks in the U.K. that come in single-use plastic bottles will have attached caps.

Coca-Cola 2
Eos 4
Eos 3

Eos and Matter of Trust of Trust are asking people to actively contribute to save the planet through the provocative "Pubes for the Planet" campaign.

Eos 2
Eos 1
The Story of Too Good To Go

The Story of Too Good To Go

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Nestlé Brasil 1

 Nestlé Brasil creates a new line of energy bars to support Gerando Falcoes' projects in the favelas with 100% of the profits.

Nestlé Brasil 2
Amplified Voices 1

Canadian brewery Collective Arts Brewing supports emerging artists dealing with social justice with its limited edition Amplified Voices.

Amplified Voices 2
Half Full 1

Targeting moderate drinkers, the Amsterdam-based shop Half Full sells only half wine bottles, mainly from smaller producers.

Half Full 2
Siklus 4
Siklus 3

In Indonesia, Siklus sells detergent refills directly from its scooters to reduce the cost of the products and their environmental impact.

Siklus 2
Siklus 1
The Story of Leche pa’ la once

The Story of Leche pa’ la once

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BLSD 1

 With the mission to make the practice of Communion safer, especially during the COVID pandemic, Blessed Communion is offering individually sealed single-dose kits to congregants.

BLSD 2
OffLimits 4
OffLimits 3

To fight food waste, OffLimits has created a single-serve cereal box that doubles as a bowl.

OffLimits 2
OffLimits 1
Victory 1

London-based Victory distillery has designed a refill system, based on reusable glass bottles, returnable steel drums and single refills in recyclable aluminum cans.

Victory 2
Liplid 1

UniCup Scandinavia AB created Liplid, a bio-based cup-lid that improves stability and on-the-go beverage drinking.

Liplid 2
Notpla 4
Notpla 3

From seaweeds and plants, startup Notpla creates sustainable packaging solutions that are edible, soluble and compostable at home.

Notpla 2
Notpla 1
The Story of FreshTag

The Story of FreshTag

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De Koffiejongens 1

 De Koffiejongens is asking men to pay an extra 14% for its coffee capsules to raise awareness of the gender pay gap and support Project Fearless.

De Koffiejongens 2
Delizia 4
Delizia 3

Bolivian dairy brand Delizia is releasing limited edition ice cream flavors celebrating the country's diverse population and regional identities.

Delizia 2
Delizia 1
L’eau pour l’art 1

Dutch theater group De Theateroep launches L'EAU POUR L'ART water brand to sustain Prins Bernhard Cultuurfonds and thus fund visual and performing arts.

L’eau pour l’art 2
Foot Loops 1

 Guatemala's Committee for the deaf and blind partnered with Kellogg’s to add color blindness tests to the back of boxes of  Froot Loops.

Foot Loops 2
Tyto Alba 4
Tyto Alba 3

Companhia de las Lezìria'  Tyto Alba wine bottle comes in a pine wood box that can be reused as a bird's nest.

Tyto Alba 2
Tyto Alba 1
The Story of Everdaily

Thw Story of Everdaily

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Kleenex Take a Moment 1

Echo disegns for Kleenex a range of boxes and pocket packs to promote mental health, in partnership with UK charity Mind.

Kleenex Take a Moment 2
Ace of Air 4
Ace of Air 3

Barlet Brands designs a line of refillable packaging for Ace of Air beauty and wellness brand products.

Ace of Air 2
Ace of Air 1
Moonflowers 1

Moonflowers saffron supports the work of Afghan women.

Moonflowers 2
KFC Costa Rica 1

Havas replaces KFC's classic disposable buckets with clay pots handmade by artisan communities in Costa Rica to support local tourism affected by the pandemic.

KFC Costa Rica 2
Wonderstuff 4
Wonderstuff 3

Wonderstuff cooperates with Black Storm Brewery to raise funds to support Charity CALM, leading a movement against suicide.

Wonderstuff 2
Wonderstuff 1
The story of RePack

The story of RePack

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Sony Tetris 1

Sony's tetris-shaped packaging solves transport problems by optimising shipping space.

Sony Tetris 2
Nat-2 1

The German brand nat-2, in collaboration with Israeli startup Remeant, has developed a new line of vegan sneakers made from recycled bubble wrap.

Nat-2 2
Bruvi 1

Bruvi system offers an eco-friendly solution for disposable coffee pods.

Bruvi 2
Tieut 4
Tieut 3

Tieut Real Sensation brings gender neutrality to the condom sector.

Tieut 2
Tieut 1
The story of OL-Lab

The story of OL-Lab

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Ardagh 1

Ardagh Group redesigns its jars to make it easier for users to access the product.

Ardagh 2
Good Light 4
Good Light 3

Good Light in collaboration with New York agency Center presents a line of cosmetic products for all genders.

Good Light 2
Good Light 1
Saveme 1

SAVEME is a new D2C brand of water, conceived by branding agency SKINN as a medium for expressing people's concerns and opinions.

Saveme 2
Vigo Kombucha 1

Cruz Group develops for Vigo Kombucha an experimental label with desinfecting properties.

Vigo Kombucha 2
Fussy 4
Fussy 2

Fussy in collaboration with design agency Bond presents a reusable deodorant packaging with compostable refills.

Fussy 3
Fussy 1
The Story of Aunt Jemima

The Story of Aunt Jemima

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Freda 1

Freda, in partnership with McCann, launches Cycle, a new inclusive range of menstrual hygiene products to break down gender biases.

Freda 2
Harry’s 1
Harry’s 2

Limited edition Harry's shaving set designed by Zipeng Zhu for Pride Month supports The Trevor Project (USA) and The Albert Kennedy Trust (UK).

Harry’s 3
Harry’s 4
Zara 1

Zara launches an inclusive make-up line with refillable packaging.

Zara 2
Samsung 1

To give cardboard packaging a second life,  Samsung launches Small World, a DIY collection designed in collaboration with Papersmith.

Samsung 2
Tofurky 1
Tofurky 2

To fight climate change, Tofurky packaging raises people awareness through call-to-action messages.

Absurda 1
Absurda 2

Absurda beers humorously reflect on social stereotypes and prejudices.

The Story of Degree Inclusive

The story of Degree Inclusive

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Amcor 1

Amcor develops a recyclable, polyethylene-based thermoform blister healthcare packaging.

Amcor 2
Waterdrop 1

Stay hydrated with Waterdrop's sustainable Microdrink.

Waterdrop 2
Stella 1

Stella Artois supports the James Beard Foundation with its 'Open for Good' aluminium bottle.

Stella 2
Nomadica 1
Nomadica 2
Nomadica 3

Bâtonnage and Nomadica partner on limited-edition canned wine to benefit women mentorship.

Mc 1

In the USA, McDonald'sis partnering with the White House and HHS to promote the Covid-19 vaccine campaign.

Mc 2
Adidas
Adidas 2

Adidas, in collaboration with Mojo Supermarket, encourages the recovery of plastic bottles through a vending machine that sells the new Stan Smith.

The Story of Marie Bee Bloom

The Story of Marie Bee Bloom

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Kellogg’s
Kellogg’s 2

Kellogg's and GLAAD launching a limited-edition in support of the LGBTQ+ community for the Pride month.

CoroNaspresso
CoroNaspresso 2

CoroNaspresso: a cheap, rapid and simple COVID-19 test to do at home, using the aluminum shell of Nespresso pods.

KLM

Thanks to 3D printing, KLM, turns in-flight plastic bottles into maintenance tools for aircraft.

Nendo

Japanese studio Nendo, has come up with a new refillable liquid hand wash, with both hands hygiene and the environment in mind.

SPOTMYUV 2

SPOTMYUV is a UV detection sticker that gives you a personalized reminder when it is time to reapply sunscreen.

SPOTMYUV
The Story of Human Mart

The Story of Human Mart

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Corona
corona 2

Corona turns surplus barley into packaging material for six-pack of beer

Danone
Danone 2

Danone launches formula milk in an innovative, pre-measured tab format

Lia

Lia, the discreet pregnancy test that you can flush down the toilet.

Asahi
Asahi 2
Asahi 3

Asahi opens Mog Cup Shop, an online shop of edible cups

Asahi 4
The Story of Algramo

The Story of Algramo

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Burger King 1
Burger King – text

From 2021, Burger King will introduce reusable containers to reduce waste from disposable packaging, thanks to its partnership with TerraCycle.

KitKAt 1
KitKat – text

KitKat launches a limited edition to support R U OK?, an Australian suicide prevention charity.

The Story of Racalamac

The Story of Racalamac

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Tube Toys 4
Tube Toys 3
Tube Toys 1
Tube Toys 2

Tube-Toys: the toys from London-based design studio Oscar Diaz Studio, where packaging becomes an integral, and more sustainable, part of the product.

Oscar Olivares 3
Oscar Olivares 2

A young Venezuelan artist, Oscar Olivares, creates a spectacular mural with 200,000 plastic caps.

Reco Boards – text

“30 milk cartons in a single table”: the Chilean company Reco Boards transforms polylaminated containers into bodysurfing boards.

Other Bar 2
Other Bar 1
Other Bar 3

The Other Bar: the chocolate bar of the Dutch FairChain Foundation for Fair Trade, in collaboration with the UNDP.