It is the packaging that, as a widespread object, knows how to take charge of its educational function.
Packaging is a tool that is fully part of everyone’s daily lives, integrated in a constant dialogue with its recipient. Hence, it has an extensive educational potential: its dissemination makes it a powerful tool also in this regard.
Packaging participates in formulating and spreading our everyday aesthetics and as such should perform an exemplary function. It must put quality at its core, and indeed become a messenger of aesthetic quality, capable of educating our visual perception; it must speak with a model language, without turning to distorted languages. It should have an educative function, inducing virtuous behaviour with its messages, increasing the user’s knowledge and awareness on issues recognised as priority or emergencies true and proper as the case may have it.
It should indicate the way how to dispose of, recycle or reuse packaging and how to reduce waste. Every packaging, regardless of the economic value of its contents and the product field represented, is a bearer of values: quality communication does not cost more than bad communication, but it makes the difference in the eyes and the mind of the recipient user.