Ambassador contribution

The Ambassadors think over packaging for an ethical responsibility of the supply chain.

NUMEROUS IDEAS, A SINGLE OBJECTIVE
Ethics and packaging in 14 moves

Building a world of values
Ethics and packaging in 14 moves: over to … the Ambassadors

The Packaging Ethical Charter Foundation is committed to promoting a communication approach that highlights the functions of packaging, acting as an “alternative voice” to the negative narrations of recent years.

It’s necessary, in fact, to make it clear to all stakeholders, first and foremost consumers, that today the packaging industry as a whole is moving on a number of fronts, implementing concrete actions and projects with the aim of creating shared value, starting from respect for people, the environment and the community.

Below we set out, in a nutshell, the reflections of 14 Ambassadors of the Foundation who, with different approaches and emphases, deal with the ethical problems associated with packaging, its sustainability and the way to do business today*.

They are ideas that we think are useful for addressing the moral and social problems that have emerged with the huge transformations that developments in scientific research and technology are generating in our society.

Starting precisely from the commitment and work that the Ambassadors are taking forward, in line with the 10 Values expressed by the Ethical Packaging Charter, a contemporary vision is outlined in which it is necessary to question practices that have been taken as a given, and to go back to establishing what is good and what is bad for an informed future.

Stefano Lavorini
Senior Advisor, Packaging Ethical Charter Foundation