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School of Art and Design, Packaging Design

Degree: BFA in Packaging Design (


The Packaging Design BFA program prepares students for branding and packaging design in the 360˚ branding age. You’ll learn how to create compelling brand narratives and an engaging visual language that grabs consumers by their emotional heartstrings. Ahead of the trends with future-thinking to be successful in the traditional marketplace and in the challenging e-commerce space, you will be developing brand strategies applied to packaging and other brand touchpoints. Packaging design – typography, imagery, colour, materials, structure – impacts all aspect of our consumer lives and influences why and how we shop.


The industry-driven curriculum includes Packaging Design Process, Packaging Design Strategy, Explorations in 3D, Sustainable Packaging Design Development, Portfolio Preparation and Internship.


Language: English