Skip to main content

Why and for whom to promote and develop the 10 values ​​of packaging 

The Ethical Packaging Charter Foundation seeks ‘ambassadors’: companies and entrepreneurs who wish to spread the culture of packaging according to the Ethical Packaging Charter with the aim of creating economic development and employment along the supply chain.

March 8, 2021

“In full pandemic, in May 2020, I signed the deed of incorporation that defines the 10 values ​​generated by the production, use, reuse and enhancement of packaging – explains Anna Paola Cavanna, first president of the Foundation and also President of the Italian Institute Packaging – Because a Foundation is easy to say: during the lockdown packaging showed all its service component, its ability to help the international community to manage emergencies, and it did so with speed, competence, technology and an attitude that few industrial products can do. “

In recent years, the approval rating of packaging has remained fluctuating between being a positive vehicle of emotion, hygiene and practicality on the one hand and the negative co-responsible for environmental impacts on the other. Instead, the pandemic has revealed all the useful functions. “This is why an Ethics Charter – underlines Anna Paola Cavanna – is used to redefine the values ​​and prerogatives of positivity to strive for, but with the help of ambassadors capable of telling the value thanks to research, training and culture projects.”

The chairman starts from Value n. 10, the most topical one: being sustainable. According to the charter, sustainable packaging is ‘designed in a holistic way, fully balanced with the product and its methods of use, so as to optimize the overall environmental performance.’

“In concrete terms, it means adhering to the principle of eco-design, which means designing and producing it for post-consumer enhancement – explains Cavanna – but also for the ideal future scenario as designed by the UN SDGs in the 2030 Agenda.”

Today, companies are faced with a ferment of solutions, experiments, research and development of new recyclable, recycled and compostable materials. To help them, the tool of the Algorithm is being studied, a dossier edited by the Sustainability Commission of the Italian Packaging Institute and now “in the belly” of the Foundation which helps to test whether its solution complies with the eco-design criteria and challenges of the 2030 Agenda.


“Another hot topic is that of environmental labelling which, in light of the current slowdowns and uncertainties, would have required companies to have been alongside the legislator with a consultative, supportive and supportive role, just like an ambassador does – explains Anna Paola Cavanna – Here is the concrete way I see the role of the Foundation and its ambassadors, for example in point 10 of the Ethics Charter. ” The training of managers on corporate and product sustainability issues is another commitment that the Foundation makes its own by creating agreements with the university world such as the Advanced Training Course in Packaging Management in collaboration with the Sapienza University of Rome which will start next March 25th. Among the participants, 10 scholarships were offered by the Foundation to employees of member companies of the Italian Packaging Institute.

“Becoming ambassadors – concludes the President – is sharing a common commitment with other companies in the supply chain, being a team and networking on shared objectives.”